About Pitchside Lab
Pitchside Lab is a sports prediction lab. Every match gets a probability before it starts, and every prediction is graded in public afterwards — right or wrong, and kept for good. We start with football; more sports will follow.
Why it exists
Pitchside Lab is built on one idea: a forecast is only worth something if you can check it. So we publish the number before the match, and keep score on ourselves in public.
How it pays for itself
The predictions and the record are free to read. What we sell is apass for our AI desk — 7 days (£5.99 plus VAT, 70 questions) or 30 days (£19.90 plus VAT, 300 questions) — that also covers the AI match analyses you ask for, paid once and never renewed; without it the desk answers 3 questions a day for free. There is no advertising. We take no bets and have no affiliate deals with any gambling operator — nobody pays us to send you anywhere.